GTA 6 pre-orders hit ~$260M in first week
Newzoo estimates $260 million in global digital pre-order spending in the first seven days, with $180M from the US and top-5 European markets.
Newzoo estimates $260 million in global digital pre-order spending in the first seven days, with $180M from the US and top-5 European markets.
Analytics firm Newzoo reported an estimated $260 million in global digital pre-order spending in GTA 6's first week — the campaign opened at midnight local time on June 25, 2026. Roughly $180 million of that came from the United States and the five largest European markets combined, with the Ultimate Edition ($99.99) driving a disproportionate share of revenue. The figure only covers digital storefront pre-orders and does not include physical code-in-box SKUs. Source: GamesIndustry.biz, July 16, 2026.